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Becoming an Expert in 10 Weeks?
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from...
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How the AppNexus Programmable Platform Balances Performance and Usability
When you ask the team behind the AppNexus Programmable Platform (APP) where they drew their inspiration from, you may be surprised to hear them say, “Tesla.” `After all, what could a DSP and an...
View ArticleLessons from New York City’s Most Powerful Woman
As deputy mayor for housing and economic development, Alicia Glen is the highest-ranking woman in New York City government. Since leaving Goldman Sachs to join mayor Bill de Blasio’s cabinet at the...
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The Life of a Finance Intern in Ad Tech
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from...
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The Big Orange Slide
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from...
View Article4 Things Every Woman Leader Should Know About Political Engagement
According to the US Census Bureau, only 63% of eligible female voters turned up to vote in the 2016 presidential election, a contest rife with issues concerning their health, employment, education,...
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Is Header Bidding the Key to Programmatic Native?
This post is an excerpt from our latest header bidding white paper. Click here to download the whole thing and learn what’s next for header bidding! At a time when both advertisers and publishers are...
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An Entrepreneurial Journey at AppNexus
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from...
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Practice makes Perfect: How I Learned Data Analysis for Ad Tech
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from...
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The State of Ad Fraud
At its core, the story of online ad fraud is a cat-and- mouse game between bad actors and those of us who work to thwart them. Every time that brands, publishers, and vendors implement a new...
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The Future of HR: Data-Driven People Decisions
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from...
View Article3 Ways Media Traders’ Jobs Will Change in the Next 5 Years
When we built the AppNexus Programmable Platform (APP), our goal was to build a new kind of DSP around machine learning technology – one that empowers our clients to build more data-driven,...
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Announcement: We’re Partnering with Adobe Advertising Cloud to Provide Full...
AppNexus and Adobe Advertising Cloud today announced that they will provide full fee transparency to advertisers using Adobe Advertising Cloud on the AppNexus marketplace. Advertisers buying inventory...
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The Anatomy of a Suspicious Viral Publisher
Though viral content isn’t necessarily an indicator of ad fraud, our data science team has come to see it as a warning sign that something might be amiss. Looking across the digital ecosystem, our...
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Breadth and Depth: The Life of an Engineering Quality Intern
This post is part of our Summer Intern Blog Series! Each of our most recent class of interns wrote a blog post on their biggest accomplishments and lessons of the summer. This installment comes from...
View ArticleCleaning Up the Programmatic Supply Chain Starts with Transparency
At our last AppNexus Summit, we pulled together experts from across the buy-side to discuss arguably one of the biggest issues facing programmatic advertising today: the murky supply chain. Between...
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All Hail Private Marketplaces!
It’s amazing how far the lowly Deal ID has come. In just a few years, Deals — also known as Private Marketplaces — have gone from a rounding error in platform spend to one of programmatic’s...
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Announcement: Prebid Server is Integrating with AMP
Prebid is founded in the idea that publishers should be remunerated fairly for premium content and optimal user experience. As an organization, Prebid.org is always on the lookout for partnerships...
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Infographic: AppNexus Video Marketplace Sees 230% Growth in RTB Video Spend
Today, we’re excited to share some stats on the rapid growth of our video marketplace. Since launching the video marketplace in 2015, we’ve seen buyers, sellers, and total impressions increase...
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Announcement: The AppNexus Programmable Platform Enters Open Beta
On Thursday, the AppNexus Programmable Platform (APP) entered Open Beta. We’re very excited about the opportunity for all our clients to use our new DSP and can’t wait to hear your feedback. Here’s a...
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Update: Ads.txt Enforcement and Fraud Refunds
At a base level, digital advertising should be transparent, brand-safe, and fairly priced. Unfortunately, two of the biggest issues that advertisers face today are transparency and quality in the...
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The Digital Advertising Stats You Need for 2018
2017 was another big year for advertisers, publishers, and ad tech providers. We saw the continued dominance of client-side header bidding as well as the advent of server-to-server; the announcement...
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Why We Support IAB Europe’s Transparency and Consent Framework
Today, IAB Europe, released the draft technical specifications for the Transparency and Consent Framework for public comment: a framework designed for the online advertising ecosystem to use to meet...
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Fostering Inclusivity: How We Celebrate Black History Month at AppNexus
This post comes to us from Keona Campbell. Keona is a Senior Recruiting Coordinator at AppNexus and Recruiting Committee Lead for BlackNexus, an affinity group devoted to empowering AppNexians through...
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Introducing our Training Video Series for Prebid: Free of Charge and Open to All
Header bidding has quickly become an indispensable tool for publishers, with over 73% of sites in Alexa.com’s top 1,000 employing some kind of header bidding setup. That’s not surprising given the...
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